The Money Tree
Formula by
Robert G. Allen
I've got some good
news and I've got some bad news.
First, the good news.
If you’re like the average person, earning at
least $25,000 a year, then, in your lifetime over a million dollars
will flow through your fingers. That's a lot of money. In other words,
you’re a lifetime millionaire.
Now, for the bad news. If you're like most
people, you'll spend it all, and, after a lifetime of earning, will end up
with almost nothing.
How can that be?
Frankly, nobody teaches us about money. We
receive no formal education in the most critical of all life skills--how
to become financially successful. Did you ever attend a class in all of
your public education entitled, "Money 101?" Why isn't there such a
mandatory class in every elementary school?
How have you learned what you know about money?
You picked it up, a piece here....a tip there. You absorbed attitudes from
your parents, from the media. You observed the examples of friends. You
proceeded through trial and error....the school of hard knocks. What you
learned was haphazard, mostly wrong, certainly out of context. Most of the
books you read about the subject probably overwhelmed you with details or
bored you with useless facts. If you're like most, you're confused and
frustrated.
Yet, money is one of the most important
subjects of your entire life. Some of life’s greatest enjoyments and most
of life’s greatest disappointments stem from your decisions about money.
Whether you experience great peace of mind or constant anxiety will depend
on getting your finances under control. Your relationships will be greatly
affected. 90% of all divorces in our society result from disagreements
about money. Understanding money--how to make it and keep it-- is
absolutely essential to your life, to your relationships, to your
happiness, to your future.
Still, there are some people who seem to be
naturally good at managing money. The same million dollars flows through
their fingers, and, they seem to know how to keep some it and even make it
grow. In some cases, a hundred fold more than the average
person.
Do these people work 100 times harder? Are they
100 times smarter? Of course not. They just know how to play the game. You
see, money is a game. A very important game. If you know the rules,
you win. If you don't know the rules, you lose. As someone
said,
"Wealth is when small efforts
produce big results.
Poverty is when big efforts produce
small results."
In this book, you will finally learn how to
play the money game...and win. If you follow these simple strategies, you
can retire a multi-millionaire...while enjoying a banquet of prosperity
throughout your life. You will learn a simple system for controlling your
finances. You will learn how to invest your surplus funds without losing
sleep at night. You will learn how to create multiple streams of lifetime
income. You will learn how to oversee your growing financial empire on as
little as ten minutes a day. You will learn how to leave a financially
secure future to your family and loved ones.
You may wonder how I quality to be your
instructor.
I started myself in the seventies, perhaps just
like you, with a dream of becoming financially independent. After
graduating with a Masters Degree in Business Administration (MBA) from
Brigham Young University in 1974, I began investing in small real estate
investments and parlayed a tiny nest egg into a large multi-million dollar
net worth in a few short years. Along the way, I also suffered my share of
setbacks. I've not only made millions but lost millions....and made them
back again. I know from the school of hard knocks what works and what
doesn't.
I shared my powerful systems in the #1 New York
Times bestseller, Nothing Down: How to buy Real Estate with little or
no money down. This book became the all time real estate investment
classic used by beginning investors ever since.
I also wrote two other major bestsellers, the
#1 New York Times Bestseller, Creating Wealth, and The
Challenge. In promoting this last book I made the bold
statement:
"Send me to any unemployment line. Let me
select someone who is out of work and discouraged. In two days time, I'll
teach them the secrets of success and in 90 days they'll be back on their
feet with $5,000 cash in the bank, never to set foot in an unemployment
line again!"
The Challenge is the true story of how I selected 3 people from the unemployment
lines of St. Louis, Missouri and taught them the secrets of financial
success......and, yes, they were able to achieve incredible success in 90
days. One of the couples went on to earn over $100,000 in the next 12
months. To celebrate, I took them on Good Morning America with
me.
What I am about to share with you is the result
of having worked with thousands of successful people over two full
decades. I have seen people go from living on the streets to living in
mansions....from driving a taxi to being driven in limousines.
Although my most famous book is about real
estate investing, this book will show you how to create wealth in many
different ways…from multiple sources. Actually, there are three great
wealth creation mountains. I call them Money Mountains. Each mountain is
distinct from the others, and yet, each share similar characteristics. The
mountains are: the Investment Mountain, the Real Estate Mountain and the
Marketing Mountain.
From this mountain range of Money Mountains,
there are at least 9 separate and distinct streams of income flowing into
your growing reservoir of wealth. Each stream was carefully chosen using a
formula I use call the Money Tree Formula. In this book, I will teach you
the 9 characteristics of the ideal stream of income. Then, I will teach
you exactly how to profit from each of these streams. The goal is for you
to add at least one new stream of income to your life each year.
Eventually, these streams will overflow your life with prosperity and
freedom.
The first question people usually ask at this
point is, "Why Multiple Streams?"
The Wisdom of Multiple Streams
of income.
How many streams of income did it take in the
1950’s for a family to survive? One. Today, very few families can survive
on less than two streams of income. And that won’t be enough in the
future. It’s a volatile future. You’d be wise to have multiple streams of
income flowing into your life.
Prosperous people have always known this. If
one stream dries up, they have many more to support them. Ordinary people
are much more vulnerable. If they lose one of their streams, it wipes them
out. And it takes them years to recover.
In the future, people will need a portfolio
of income streams -- not one or two -- but many streams from
completely different and diversified sources. So that if one streams goes,
you barely feel the bump. You’re stable. You have time to adjust. You’re
safe.
Do you have multiple streams of income flowing
into your life at this time? Maybe it’s time to add another
one.
The Power of Residual Streams of
Income
So let’s assume that you’ve decided to add
another stream of income to your life. You could always get another part
time job, but that’s not the kind of income I’m talking about. You
certainly don’t want to get stuck on somebody else’s treadmill. You want
the kind of streams that you can own.
I’m talking about residual income. That’s a
fancy term for a "recurring" stream of income that continues to flow
whether you’re there or not. I’ve heard too many small business owners
say, "I haven’t taken a vacation in 5 years." There’s something wrong with
that picture. I don’t have anything against hard work. But after a few
short years of hard work, you should be free to have your streams of
income forwarded to your mailbox in Tahiti. Get the picture?
Two Types of Streams: Linear and
Residual
Not all streams of income are created equal.
Some streams are linear, and some are residual. Here’s the question that
tells you whether your income streams are linear or
residual:
"How many times to you get paid for every hour
you work?"
If you answered, "only once," then your
income is linear. Income streams from a salary are linear. You only get
paid once for your effort. And when you don’t show up for work, neither
does your paycheck.
With residual income you work hard once, and it
unleashes a steady flow of income for months or even years. You get paid
over and over again for the same effort. Wouldn’t it be nice to be
compensated hundreds of times for every hour you work?
For example, as I mentioned earlier, I
published a book in 1980 called Nothing Down: How to Buy Real Estate with
Little or No Money Down . I put in over 1,000 hours of hard work writing
Nothing Down before I earned a single penny. Teenagers working at
McDonald’s earned more than me. But, I wasn’t looking for a salary. I
wanted a royalty. So I was willing to sacrifice. It took over two years
before the money started to flow. But it was worth the wait. I’ve now
earned millions of dollars in royalties. And every six months I still get
nice royalty checks. That’s the power of residual income…it keeps flowing
and flowing and flowing.
Here’s another example. Have you seen that tiny
battery tester on the Duracell battery? I’m told that the inventor
presented his idea to the big battery companies. Most turned him down, but
Duracell saw the genius of it and agreed to pay just a few pennies per
battery pack for his idea. And now he makes millions, because those
residual pennies add up. In essence, he invested many hours of his time to
create the concept, to package it and then to sell it. And now it
generates a raging river of residual riches to him and his family. And the
best part about it – HE DOESN’T HAVE TO BE THERE! It flows without
him.
Linear vs. Residual. Do you see the
difference?
The secret of the wealthy is not that they have
more money but that they have more TIME freedom. Because many of their
streams are residual, they have time to spend on anything they
want.
When you view people’s lives through the filter
of residual income, many groups of people aren’t as wealthy as they
appear. Doctors and dentists don’t earn residual income from their labors.
Their income potential is capped. They can only see a fixed number of
patients in a day. And they have to be there for every single one of them.
That’s linear.
The same holds true for top sales people,
chiropractors and attorneys. Most of them don’t enjoy the power of
residual income either. They may appear to be rich but they’re on a
treadmill just like the rest of us.
What percentage of your income is residual? If
you’re smart you’ll start shifting your income streams from linear to
residual. This will give you the time freedom to do what you want when you
want. And that starts with turning on at least one new residual stream
this year.
There are many, exciting new ways of creating
residual income
Do you know who Warren Buffet is? He’s the
smartest stock picker in history and the wealthiest investor in the world
with a net worth in the tens of billions. What if Warren Buffet himself
were to call you on the phone and give you a hot stock tip. He tells you
to sink every penny into a certain stock. He says that he’s invested a
couple of hundred million of his own money and he feels the stock is a
sure bet to double or triple in value. What would you say to him? "Sorry
Warren but I like to pick my own stocks by throwing darts at the Wall
Street Journal!" Would you listen to the master or continue to do things
your own way?
Well, I’m no Warren Buffet, but through my
books and seminars I’ve probably helped to create more millionaires than
he has. If I were to guess, it’s probably in the thousands of
millionaires. And this book contains all of my "hot streams" for the new
millennium.
It’s where I’ve sunk a huge amount of my own
time and effort. What I am about to share with you are the best
opportunities I’ve seen in 20 years. They are certain to create many
residual millionaires in the next 10 years. You could be one of
them.
The Money Tree Formula
The first step to picking the right income
streams is to pass them through the filter of the Money Tree Formula --
the 9 essential characteristics of the ideal income stream
Having a money trees assumes that you have an
exhaustible, effortlessly generating, stream of cash flow which doesn’t
require your presence. In order to do this, you must be in a position to
create, control and own that stream of income. Another way of saying the
same thing, is you must become an entrepreneur…..a business person. You
may still retain your employee position, but on the side, as a way of
protecting your long term financial future, you need to create additional
streams of income. ASAP
I remember watching TV recently as a couple was
being interviewed about being laid off from a long term job position. The
wife looked into the screen and said, with tears in her eyes, "For 17
years we worked hard for our security, and now we’re out in the cold. It’s
not fair." I wanted to reach through the television set and tell her,
that for 17 years she had the illusion of security. She wasn’t secure, she
just thought she was. Working for someone else, unless you own a piece of
the profits, is not security. It’s just the illusion of
security.
The Money Tree formula
If you’re going to become a home based
entrepreneur, you’d better learn which businesses have the potential for
creating lifetime streams of income and which ones are just a dead end way
to make a few extra bucks before they peter out and die. I’d like to teach
you a formula for the perfect business in the next century. I call it the
Money Tree formula and it will be very easy for you to remember because it
spells the word MONEY TREE...
M in the Money Tree formula stands
for Multiple Streams of Income
Multiple Streams of
Income
The first goal in starting your own home based
business is to add another stream of income to your life as a safety net
for when other of your streams of income dry up. But the home based
business you select should be a source of more than just one stream of
income. It should eventually be a source of multiple streams of income all
by itself.
For example, suppose you’re considering buying
an existing restaurant. What possibility will you have to grow? Can you
add more shops? Is your idea franchisable? Can one of your food entree’s
be sold nationwide as a frozen item? Can you license your special cooking
secrets to other restaurants. Is there a cookbook in there somewhere? What
about bottling and selling your special sauces? Get the drift? Don’t even
consider a business that doesn’t have expansion potential for additional
streams of income. That’s why the first M in the formula reminds you of
Multiple Streams of Income.
The O in the Money Tree formula
stands for outstanding.
Outstanding product or
service
If your product, service or information isn’t
distinguishably excellent it will eventually become a casualty of
competition. The goal of creating a money tree is to do the work once and
to have the money flow for the rest of your life. What good does it do to
create a business and eventually have it succumb to competition. In order
for your source of income to survive through the next ten recessions…..as
there will be many more recessions in your lifetime….you must select a
product, service or source of information that has the possibility to be
permanently and perpetually profitable. When times get tough, people
gravitate either to price or to quality. Don’t get stuck in the middle.
That’s a sure formula for disaster. And don’t compete with the rest of the
world on price. Make sure the quality of your produce is outstanding…..the
best in the world at a fair price. And you have a good chance of
succeeding long term.
The N in the Money tree formula
stands for Nothing Down.
Nothing
Down
Why nothing down? Well, it doesn’t have to be
completely zero down…..but as little of your own money as possible. If
you’re like most people, you probably don’t have a couple of hundred grand
lying around to invest in your business. But what if you do have a nice
chunk of cash. Should you run out and find a business to match your money
and launch in? I think that one of the greatest curses is to have a lot of
money to put into a new business.
Suppose you want to buy a hot franchise. It
might cost you $100,000 and that’s just for the franchise rights. Then,
you need to purchase inventory, leasehold improvements, special equipment.
And what do you get? For most franchises, you get the right to be tied to
a business 12 hours a day, to manage a lot of undereducated, under
motivated employees, and make a steady paycheck for yourself. In a sense,
you are just buying yourself a job. Why spend tens of thousands of dollars
of your own money just to buy yourself a job…with a lot of
risk?
I’m going to show you businesses that you can
launch with little risk, little or no money down and the possibility of
creating what I call "walk away" cash flow --money that flows to you
whether or not you show up.
The E in the Money tree formula
stands for "Employee-resistant."
Employee-resistant
That’s right….you don’t want employees.
Employees are dangerous! They begin to feel they are entitled to their
jobs. ("You can’t fire me. I own this job." ) The rapid increase in
employee/employer litigation should be enough to convince you that you
want to find a home based business that can be done by yourself, with a
very low employee to income ratio.
I used to be the president of a seminar company
with over two hundred employees. I made the decision to downsize when one
of the employees sued me for age discrimination. He was in his late
sixties when he came to work for us and when we layed him off during an
economic downturn, he slapped us with a $500,000 lawsuit. We settled out
of court for $2,000 but that was the last straw. I decided to never again
put myself in a position where one disgruntled employee and his smart
attorney could take it all away.
Today, I have zero employees. I make as much
today as I used to make with 200 times less hassle. I like it that way.
All of my streams of income can be monitored from a telephone anywhere in
the world on only a few hours a day.
A friend of mine, Dan Kennedy puts it this way,
"When it comes to employees, hire slow and fire fast." Most business
people do just the opposite. They hire fast and fire slow. I say, try to
find money tree businesses that don’t require any employees and then you
don’t have to worry about either hiring or firing.
The Y in the Money tree formula
stands for the world "Yield"
Yield
The streams you choose should be high yielding,
high profit cash cows. Five years ago a friend of mine, Collette, started
such a home based business. In less than a year she was making about
$10,000 per month. What’s more, this business was a money tree business.
It generates cash flow even if she stops working! But why stop when she is
having so much fun? Today, after five years, she has grown her business
till she now earns over $500,000 a year net, net, net.
What’s the yield on that kind of income? It’s
the equivalent of having TEN MILLION DOLLARS in the bank earning only 5%
interest! That’s my idea of yield. In this book I’ll be sharing exactly
how Collette did this…..as well as other business that meet the same kinds
of money tree characteristics.
The T in the Money Tree formula
stands for the words Trend and Timing.
Trend and
Timing
Starting a business against the trend is like
swimming up stream against the current. . Running a business is hard
enough without trying to swim upstream. But when you choose a business
that is with the trend it’s like floating downstream with the current. How
do you select a business that’s on trend?
The first time I started a business was just
after college. I started buying real estate…and as luck would have it….it
was the exact right time. The baby boomers wanted real estate and the
demand drove prices upward. Anyone who owned property made a killing. You
could almost do no wrong.
Then, I started teaching people how to buy real
estate with little or no money down. My little classified ads brought
hoards of calls. It was a feeding frenzy. I was on trend. My seminar
businesses took in more than a hundred million dollars in the next
decade.
The secret is to get in front of a trend and
ride the wave. The biggest wave of our century is the Baby Boom – 76
million people. This generation is four times the size of the previous
generation. As this mass of humanity rolls forward through time it creates
a huge demand wave. Picking businesses which are at the leading edge of
this age wave has created thousands of fortunes. You need to make sure
that your new business is leading this trend and not following it. It can
make a huge difference in your lifestyle.
The R in the Money Tree formula
stands for Residual
Residual
Income
We’ve already talked about the importance of
this part of the Money Tree formula.
But to emphasize this concept even further,
let’s compare it to an escalator. Have you ever walked up a down
escalator….the wrong way? When you walk up the down escalator, you have to
walk fast just to stay in the same place. And to get to the top, you have
to walk at double speed. People on the Up escalator don’t have to work
hard at all. They just stand there holding the hand rail and the escalator
takes them to the top.
These two escalators represent the two kinds of
income that you can earn…..linear income and residual income. Our economy
is a down escalator. You work hard for your money but with inflation you
have earn 3-5% more next year just to stay in the same place. But this
puts you in higher tax brackets. The more you make the more they take. It
seems you work harder and harder without making any progress. Your bank
account balance earns 2% and your credit card balance costs you 20%.
You’re going in the hole 24 hours a day. You wonder why you can never
catch up. And if you stop….the escalator just takes you right back down to
the bottom.
That’s what it’s like to earn linear income.
When I think of this kind of income I think of how they catch monkeys in
Africa. A native takes a coconut and cuts off one end to make a small hole
just the size to allow a monkeys fist to enter. To the other end of the
coconut they attach a long cord. They place a few peanuts inside the
coconut, place the coconut in the middle of a clearing and hide behind a
tree to wait for the monkeys to come. The monkeys come and smell the
peanuts inside the coconut shell. One monkey reaches inside the shell to
grab the peanuts, but with the peanuts inside, his fist is too large to
escape the hole in the coconut. And then the native yanks on the cord and
hauls that silly monkey to captivity because the monkey will not let go of
those peanuts to save his skin.
Are you working for peanuts?
If you’re walking up the down escalator, you
are caught in a Monkey Trap. What you want is Up Escalator Income. Which
escalator are you on?
Here’s a list of the many types of residual
income that you want to be exploring:
Savers earn interest
Song writers earn royalties on their
songs.
Authors, like myself earn royalties from their
books and tapes.
Insurance agents get residual
business
Securities agents get residual
sales.
Network marketers get residual
commissions
Actors get a piece of the action
Entrepreneurs get business profits.
Franchisors get franchising fees
Investors get dividends, interest and
appreciation.
Visual artists get royalties from their
creations
Software creators get royalties.
Game designers get royalties.
Inventors get royalties.
Partners can get profits.
Mailing list owners get rental fees
Real estate owners can get cash flow
profits
Retired persons can get pensions
Celebrity endorsers get gross percentage
profits
Marketing consultants get % of profit or gross
revenue
When you go to bed tonight, ask yourself this
question, "What percentage of my day did I spend creating residual
income?" If the answer is zero, you’re in trouble. You’d better wake
up tomorrow and get busy. More on residual income later. I hope now you
see why it’s such a vital part of our money tree formula
The E in the Money Tree formula
means Essential to Everybody Everyday.
Essential
Whatever you sell, try to pick something that’s
essential or is perceived as essential by a large and very motivated
segment of society. Let me give you the real reason that real estate has
always been a great wealth creation vehicle and a prime source of residual
income for hundreds of thousands. It fits the Money Tree formula. Check it
out for yourself and you’ll see why..
Whatever product you choose to market just make
sure it’s essential. The more people need it and the more often they need
it, the more successful your business can become.
The final E in the Money
Tree formula stands for Enthusiasm.
Enthusiasm
You’ve got to love what you do. If you hate
what you sell, you’ll never be any good at it. The prime admonition from
Gary Halbert one of the all time great marketing gurus is this; SELL WHAT
YOU LOVE. Truth is, you’ll never be truly great unless you do.
Well, there you have the 9 major
characteristics of the Money Tree formula. These 9 characteristics are
essential to the kind of hands off, hassle free businesses that create
lifelong streams of cash flow.
In this book, we’ll be exploring in depth the 9
practical business which fit this formula perfectly.
As a final note.
In the book, Multiple Streams of Income, I
start with the basics, and help the reader build a strong foundation for
wealth. Then, I expand into the nitty gritty strategies and techniques for
developing 9 separate streams of income. Finally, I finish with strategies
and techniques for protecting these burgeoning streams of
income.
Like Nothing Down and Creating Wealth, I
believe that Multiple Streams of Income will become a long term, perennial
bestseller. I’m anxious to bring it to the large and growing audience
which is desperate for these solutions.
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