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Yet by performing that act, by \par risking the slightest bit, untold riches await you. \par \par What's that magic word? Try "Ask." Good things come to those of \par us who ask. It's simple as inquiring about discounts, offering \par amount, or coming up with an alternative. \par \par A polite inquiry never hurts. A well-phrased question can be \par assertive without being so aggressive that you turn off the \par listener and cause him to refuse your request. A question can \par open a door that your listener simply forgot to mention to you. \par \par A good example for asking is a hotel. Hotels will frequently \par quote a standard rack rate, but you only to inquire about a \par discount rate to receive it, saving yourself anywhere from ten to \par fifty percent on the cost of the room. \par \par What we have here is negotiating plain and simple. Negotiating is \par nothing more than the art of exploring possibilities and reaching \par that point where both parties feel they are benefiting from the \par transaction. It is wheeling and dealing, cutting a deal positive \par for both sides. \par \par In the current recession, asking for a better deal has become a \par more acceptable approach than it might have been in the late \par eighties. Companies want your business, and their willing to \par negotiate for it. All you have to do is give them a hint you're \par interested. Get the ball rolling. \par \par Many of us are too used to accepting the formal, posted price in \par a store to take a shot at bargaining. But bargaining can work if \par you're dealing with the person with the authority to change the \par price on the spot - and that could be the owner, or it could be \par the salesperson. Negotiating is becoming more common these days \par in small retail stores and other commercial businesses. One \par writer notes that understanding the other side is the most \par important element of negotiating, and right now the other side \par wants to generate revenue - even if it's at the expense of a \par large profit margin. \par \par Take a shot at asking a few questions when you go out to make a \par purchase. You'll find yourself saving a lot of money. \par }}