Street Smart Financing For
The Home-Based Entrepreneur
By Ted Wooley
Home-based entrepreneurs in need
of business capital have many different, often
unconventional, ways to raise
money. After reading this article, there will be no room for
doubt in the mind of even the
most ambitious pessimist about raising business capital. Any
business owner can raise money if
he or she is willing to put in the effort. Here we introduce
you to some creative ways to
raise money for business capital.
Trade Credit
Credit on a good or service that
you require for your home business - known as trade
credit - is a common way to
increase cash flow. Standard terms for payment are usually
between 30 and 90 days. To get
trade credit, provide a marketing plan for generating
revenue from your inventory or
other business purchase during "float" time (the period of
time between order date and the
date payment is due to the supplier). You may be surprised
to see how many suppliers will
give your business credit if you present a credible,
home-based image.
Use a Contract, Purchase Order or
a Letter of Intent
Convince your supplier or other
person whom you do business to grant you credit by
showing your own customers'
written expression of desire to purchase. The best documents
to substantiate this are legally
binding contracts or purchase orders. If not obtainable, you
can ask your customer to write a
letter of intent to purchase an approximate amount of your
product within a specified time
period. Bottom Line: Convince your supplier you can move
their goods or services and that
they will get paid.
Factoring
Firms or individuals called
"Factors" convert your accounts receivable into working capital,
either immediately upon invoicing
or when invoices come due. Here's how it works: You
submit your customer's order
information to the factor for credit approval. Typically, the
factor will purchase your
receivables and advance you 80 percent of their face value. The
remaining 20 percent is held as a
reserve to offset uncollectable amounts. The reserve is
released after the bill is paid,
less any deductions for uncollectables and the factor's service
fee, known as a discount (usually
1.5 to 5 percent).
Bank Financing of Receivables
The major difference between
banks and factors is that banks don't purchase receivables;
they lend against them. Since you
remain the owner of these accounts, you must do your
own credit checks and absorb any
collection cost. Most banks forward 80 percent of the
receivables face value while
holding 20 percent as a reserve for uncollectible amounts.
Tap Personal Resources and Credit
Cards
One obvious way to raise money is
to sell personal or business assets. The process is
simple and it works. A personal
resource available to just about any entrepreneur is a credit
card. Few successful businesses
have not had to, at one time or another, tap credit cards for
cash advances and business
purchases.
Defer Payments
Pay a personal visit to the
accounting or loan department of your bank or mortgage servicer
and tell them you would like to
defer next month's payment, and just pay interest on the
remaining principle. The net
effect is that principle payments are deferred, the creditor earns
more interest, and you face
longer payoff dates and higher final payment amounts. But you
will have more money up-front.
Ask For Refunds
Stiff competition has caused most
retailers to adopt liberal return policies. Many will bend
their "No Refunds Without
Receipt" policy on merchandise they carry. Look around for
unneeded items you have recently
purchased or received. Take it back to the retail outlet for
a refund. At a minimum, you can
at least exchange the item for something you would have
had to spend money on soon, such
as a piece of office equipment.
Request Access To Deposits
If you are a prompt paying
customer, many utility companies will allow you to apply utility
deposits towards your next bill.
That deposit then becomes capital for a growing business.
If you're a renter, try to get a
portion of the rent deposit or the pre-paid last month's rent
payment applied against a future
payment.
Dip Into The Pension Plan
Although bedeviled with penalties
and taxes, when in a crunch you can borrow against a
pension or retirement plan. When
comparing several financing options, it might be the
lesser evil. The best option is
to borrow against the "cash value" of your retirement fund.
You, in effect, are borrowing
your own money, so the interest rate will be low. Talk to your
employer or financial advisor to
get more information.
Barter For Goods and Services
Bartering is becoming stronger
and stronger each year, with $1 billion traded annually
through 300 American trade
exchanges. Member ship in an exchange typically starts around
$100 and provides two major benefits.
First, they complete a form 1099-B at the end of the
year to tell the IRS how many
trade dollars changed hands. (The IRS says that trade dollars
must be treated as actual sales
dollars.) Second, you can accumulate trade credit until you
need to barter for goods or
services.
Borrow Against Patents,
Trademarks And Copyrights
It has always been challenging to
establish credit using intellectual-property assets
(patents, trademarks, or
copyrights). Yet it is still feasible, however, with the right approach
and right type of
intellectual-property. Before approaching a lending institution, get your
intellectual-property asset
appraised by someone who specializes in intangibles.
Turn A Loss Into A Gain
If you suffered a major loss this
year in your business, you may be able to turn the loss into
cash flow. Find someone in a
higher tax bracket who is looking for a tax reduction, and get
them to invest in your company
before the end of your accounting year. You gain their cash
infusion and they take advantage
of a tax break on the business loss. Locate suitable
investors by advertising in the
newspaper under the "Money Wanted" or "Partners
Wanted" sections of the
classifieds. Use a heading such as "Tax Credits & Cash-Flow."
HBM
Lecturer and author Ted Wooley
also serves as president of the Horizons Unlimited Group,
a seminar/publishing company he
helped found in 1987. HUG's popular line of resources
known as the "Insider
Reports" is tailored to fill the personal and business financial
information needs of the budding
entrepreneur. Visit HUG's huge web site at
http://www.InsiderReports.com
(Selected a "Top 10 Sites for Small Business" by Direct
Marketing Magazine 4/97) or call
toll-free 888-985-8585 for a free resource catalog.