Turn Telephone Dead Time Into Profit Time

 

 

The old saying that “silence is golden” couldn’t be further from the truth. In fact, having customers wait “ON HOLD” in silence can often become costly. Silence “On Hold” projects no image to callers and can cause them to become impatient, resulting in caller abandonment. Playing the radio isn’t much better. It not only requires expensive performance licenses but it can also advertise a competitor. So what’s the solution? The answer is simple… “On Hold Messages.”

 

On Hold Messages allow businesses the opportunity to take full advantage of their captive audience ON HOLD, and educate prospects about their company’s specific products and services, improve customer relations, and increase sales. An independent study showed that 80% of all callers preferred “ON HOLD” messages to other alternatives and that 16% to 20% of those same callers made a purchasing decision based on an offer they heard while  “ON HOLD.” The study also showed that 45% of callers remained “ON HOLD” longer when listening to “ON HOLD MESSAGES.”