Run An Efficient Home
Office
By Terry Thomas
Those of us who work out of our homes realize it's a
double edged sword. Yes, we enjoy the
freedom of a home-office - no commuting and a totally
flexible schedule - but it also
means that we must budget our time, work efficiently,
and commit ourselves to working
smart.
First of all, "home-business" does not
necessarily mean "small" business in terms of
revenue. Many home-businesses are multi-million
dollar corporations. I run one from my
home, IMC, Inc. It's an import/ export company which
grosses over one million dollars in
sales per year! Sure, I have a separate warehouse,
but the business is RUN from my home!
Operating from home isn't always easy, but the
benefits easily outweigh the negatives. I've
learned to work effectively from home and will share
the things I feel will enable you to get
the most out of your home-based business or office.
Create a separate room or area to be used exclusively
for business - If you don't have a
basement,
garage, or spare room, partition an area of one room. Designate this as your
"office", and treat it as such. Don't use
it for anything but work! More importantly, don't go
in there unless you are going to "work".
Why? Because if you treat the office area as a
separate entity, you will be more productive. Make
sure your family members know it's an
"office" and is off limits! The more
separate you can make your office area, the better off
you will be, and the more professionally you can run.
Have a separate phone line installed - This makes it
easier for customers to reach you and
projects a professional image. A fax machine is
certainly a must for many businesses. You
don't need a separate phone line. Use a telephone
sharing device which automatically
routes calls to a phone, fax, or modem. These are
readily available and eliminate the need for
costly phone lines. Of course, if you receive a high
volume of phone calls or faxes, you'll
need more lines. You might even want to lease a
multi-line phone system from the telephone
company.
A personal computer is a must - If not a necessity,
it is a time and money-saver to own
and use a computer. Invest in the best one you can
afford that meets your needs. Prices are
dropping every day and systems are running for under
$1,000. You'll also need a printer
capable of printing legible correspondence especially
if you want to create your own
brochures, ads, or high quality correspondence.
Arrange your furniture - Make sure you have a desk
that is large enough to handle your
needs, and a file cabinet or two for files. Most
importantly, get a good, comfortable chair.
This can be your most important office tool! Fatigue
and many back and neck problems are
caused by
cheaply made chairs.
Purchase or lease an office copier - For many this
may be out of the question due to the
numerous copy places in every community. But, if
copying is repetitive and halts work,
consider if
the time and money saved offsets this expense. Get one that handles everyday
copy needs. Any larger jobs can still be done at your
local print or copyshop.
Set up a regular work schedule - All of us know we work
our home businesses all hours
of the day and night. Still, set up some
"business hours". If you're going to have hours from
9:00 am to 5:00 pm, then stick to that schedule. Take
normal breaks, including lunch. But, it
is important
that you establish a regular habit of being "in the office" on a set
schedule that
your customers are aware of. For the times you must
leave the office to make sales calls, run
errands, or for other reasons, make sure there is an
answering machine or service to answer
any incoming calls, and that you return the calls as
soon as you return. Be certain that
family and friends are aware of your regular
"business" hours. Ask them to respect that
time. They should not expect you to be
"free" just because you are at home.
When you get up in the morning, act as if you are
going to work! Shower, get dressed and
go to your office. Dressing like you are going to
work makes you will feel more like working
and if you have customers or vendors visiting, looks
more professional.
Outfit your office as best you can within your
budget. Treat it as a business, and work
regular hours. Your business or office may be at
home, but it is still an "office"! Treat it with
the respect it deserves!
Terry Thomas is the President of TJT Publications and
International Marketing
Connection, Inc. He has owned his own businesses
since 1987 and publishes the
innovative and provocative newsletter, Mail-Order
Marketing News. This newsletter
provides a continuing education in mail order, along
with success tips, marketing
strategies, and money-making opportunities. For a
FREE sample issue and mail order
catalog, send 3 loose First Class Stamps, or $1.00
to: TJT Publications, P.O. Box 55685,
Valencia, CA 91385.